A client has called - you attend a listing presentation, you explain you will post the house on all the selling websites, you'll do an open house or two, you'll send out postcards to the neighbors - but so will your competition - so how do you win those listings? The answer is simple you offer them more - more marketing, more presentation. How do you do this - through Home Staging.
Home Staging is the art of improving a space to create a pleasing and emotional reaction from your potential buyers, in other words its all about raising the perceived value of the home! Rarely is staging done correctly when the person doing it has no training.
This course is aimed at real estate agents who want the edge on their competition, who want to work smarter not longer, who want to be the best they can be, who want to earn their commission faster and ultimately spend more time with their loved ones. Your clients will be so impressed by your knowledge in presentation that they will recommend you to their friends, especially when you sell their home faster and for more money!
We will teach you everything you need to know about staging including how to perform the staging consultations and implement your recommendations. We won't work with someone who doesn't have the drive to make it in this competitive field - if you are fine selling a few houses a year then we aren't the perfect match for you. But if you are passionate about what you do and want to be a top performer then this course is for you.
It all begins here by understanding basic design principles and applying them to some solid staging methodologies to create Game Changing Listings!
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- Step by step easy to follow modules
- Our unique SPACE framework for learning
- Design principles and staging methodology
- Plenty of real life examples for you to learn from
- Room by Room Guides with customizable handouts for your clients
- How to conduct a staging consultation and follow it through with the home seller
- How to implement staging into your business plan
- Designation Occupied Staging Professional certificate and logo
Pam Hopgood, (CEO/Founder of Perfect Match Homes and now its teaching arm, Study Home Staging) is an award-winning design expert with over 20 years’ experience in home staging, residential/ commercial paint color and interior redesign.
Pam continues to receive accolades and media attention for her distinctive and exceptional work.
Her approach to home staging is based on understanding the psychological processes that both the buyer and homeowners go through emotionally and physically and uses this to create the best staging plans for her clients. Her customers frequently use words like ‘fantastic’ and ‘exceptional’ to describe her work. Her very best staging accomplishment was a home that sold in one hour after being staged for over full market price.
Pam’s background has always been in design and teaching, having been a Staff trainer with the UK government before starting her own interior design company. She was invited to lecture at her local university on all the design related courses. More recently; Pam regularly holds local workshops where she inspires people on how to create the home they have always dreamed of, as well as teaching Continuing Education Classes to the area’s real estate agents as an approved Florida State instructor. As a member of both Home Staging Resources and a Pro member of Real Estate Staging Association she is a well known and active member of the Staging community and loves to create a new ending when she stages homes!